ABOUT

Introducing the Segun Olotu and The Now Collective Africa team:

Segun Olotu, leads a Global team of acclaimed documentary photographers and videographers. They have embarked on this creative odyssey for over 15years, delving deep into the intricacies of human emotion and the subtle nuances of everyday life. With a keen eye for capturing the seemingly mundane yet profoundly impactful moments, Our portfolio has become a coveted collection of visual treasures, sought after by clients spanning Europe, Africa, and beyond.

As a top creative team in Africa, our team specializes in the art of documentary-style photography and video, immortalizing life's pivotal moments with unparalleled authenticity and depth. Our work has garnered international acclaim, earning us prestigious awards from renowned institutions such as Fearless Awards, WPJA Award, and SLR Lounge. Notably, in 2016, we were heralded as one of the Top 100 SLR Lounge International commercial photographers, a testament to our unparalleled collection of talents and dedication to our craft.


Segun - the lead creative’s journey has taken him to various corners of the globe, where he has not only refined his craft but also shared his expertise with aspiring photographers and videographers worldwide.

 His passion for inspiring others to push their creative boundaries led him to establish "The Now Collectives," a photography and videography institution dedicated to empowering African photographers and providing them with the tools and support needed to thrive in both local and international markets. Through this initiative, Segun continues to leave an indelible mark on the creative world, inspiring countless individuals to pursue their artistic dreams with courage and conviction.

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